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Synergykm ppc4/26/2023 ![]() Then reuse text ads in SEO content to get the most out of them.įor example, you can use your best PPC ads copy and extensions in you title or meta description tags. 4 – Use PPC Data To Get Content IdeasĪnother point of the SEO and PPC synergy would be to identify ads copy that perform best. ![]() SEO efforts should be focused on keywords with real sales potential (and not just traffic potential). ![]() This will allow you to see which keywords have already been searched, clicked and converted.īy knowing the conversion potentiel for selected keywords, the SEO strategy becomes clearer. Running a paid search campaign is a great way to test the relevance of keywords you selected in SEO. 3 – Test The Effectiveness Of SEO Keywords With PPC Data Thus, you avoid that your client receives 2 different requests. So, ensure your SEO and PPC teams sit together to discuss their needs in term of new pages and/or content. Organic visitors also enjoy landing on well designed pages that match their needs. On the other hand, the ideal landing page for PPC contains as little as possible of what has been said above so as not to confuse the user and push for conversion.Ĭreating PERFECT landing pages should not be only a PPC concern. In SEO, the ideal landing page contains a lot of text, the keyword is repeated several times and has many related terms. If you are interested in discovering how SEO and PPC synergy affect your marketing result, feel free to reach out.2 – SEO / PPC Synergy: Optimise Landing Pages Using SEO to improve rankings and therefore increase organic traffic to a website while running PPC to drive fast result and indirectly bring better performance from SEO. The ideal approach is for SEO and PPC to work together. SEO, in contract, takes longer time for system crawl and update the wording on result and how it is displayed is entirely up to Google.Īll in all, my reply to the question is “No, we don’t suggest pausing the PPC campaigns”. With PPC campaigns, it allows you to write the exact phrase of wording on ad copy, especially for promotional or seasonal campaigns. It is important to show the correct and most relevant ad copy when audiences search for specific queries. Some people see organic traffic as more trustworthy than paid, so people might click more on organic results, particularly if both organic and paid results are on the top positions. Studies show that paid ads and organic rankings together make people trust a brand more. Most concerns about stopping PPC is to reduce cost, but what if running PPC alongside with SEO can generate higher revenue? Search Engine Land did an experiment campaign to compare performance in different scenarios, it indicates that SEO+PPC brought a better conversion rate when compared to only running PPC or SEO, and they also generate better revenue. This SEO work will also help to improve Quality Score for the paid campaigns while PPC provides detailed and fast insight about the highest converting term, so SEO can be commercially more viable. We suggest noting your converting PPC keywords, then using them for SEO content optimization. If you turned off PPC campaigns, your organic search result cannot always substitute for ad clicks - according to Google research, 89% of the traffic generated by search ads is not replaced by organic clicks.Īnother insight from Google research is that PPC campaigns can get 50% incremental clicks when a brand also has a top organic ranking. Without PPC, your competitors’ paid results may override your website when people search for relevant terms. Given the top position on SERP is reserved for paid results, ranking 1 st organically does not guarantee your website is at the highest position. Maintain Top Position on Search Engine Result Page (SERP).Below are some of the benefits of keeping PPC campaigns running: PPC, in contrast, is to bid on keywords relevant to your business to achieve higher ranking in the sponsored search result.ĭespite SEO and PPC having different approaches, they are actually complementary with each other as part of your marketing strategy. More and more clients focus on SEO activities (on-page and off-page) to improve website traffic. Undoubtedly, organic traffic is crucial (and sort of free). – Natalie Ng, Head of PPC MediaGroup Worldwide. why pay if your website is already on top of the search results? Well, there are a lot of good reasons why you shouldn’t stop doing PPC in this case, if you do you will miss opportunities to put your brand in front of the right audience. After all their efforts in search engine optimization (SEO), many clients ask the question: “Can I stop running PPC if my organic ranking is high enough?”.
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